| | | | | | One of the most important effects of our transition into the age of the customer has been the need for brands to differentiate beyond the price point. They have to have personality, be approachable and inspire loyalty. Good customer service is the pinnacle of engagement, word of mouth and repeat purchase, and these interactions have been revolutionized by social media. |
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| A message from our sponsors: |
| Marketing Personalisation: Let The Data Do The Work |
| You can execute some really effective email and mobile marketing campaigns if you’re collecting – and using – the right customer data. But if you aren’t getting the data part right, your personalized interactions won’t be very personal; they could even hurt your business. |
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| | | | | | | No tool in your marketing toolbox is as valuable and necessary to you as your email marketing programme. The Fundamentals of Email Marketing report will help marketers understand, implement and execute email strategies to maximise return on investment in this channel. |
| This year's B2B Digital Trends report, published in association with Adobe, draws on the input of more than 1,000 global B2B professionals. As the fifth annual report on B2B in digital, our latest edition deviates from the tendency of past reports to ennumerate ways in which B2C trails B2B, instead evaluating similarities and providing useful projections of the future. |
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| | | | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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