| | | | | | Automation, personalisation and device optimisation are three of the key themes covered in the 2017 Email Marketing Industry Census, published today by Econsultancy in partnership with Adestra. Exactly 1,200 marketers took part in the 11th edition of our industry bellwether report that contains a comprehensive review of the email practices being adopted, the resources being dedicated to email, and the channel's effectiveness compared to other types of marketing. |
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| A message from our sponsors: |
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| What the heck is 'Agile'? |
| | Check in with our digital doctors in today's Therapy Thursdays webinar where we'll be talking about how to be 'agile' when it comes to your marketing. Whether you're already on the road to being an agile business, or you're struggling to understand what it really means, join us at 4PM as we prescribe all the information, advice and anxiety-relievers you'll need. Live webinar: Thursday 20 April, 4PM (BST) | |
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| | | | | | | The 11th annual Email Marketing Industry Census, published in partnership with Adestra, takes an in-depth look at email practices being adopted, the resources being dedicated to email and the channel's effectiveness compared to other types of marketing. Personalisation, marketing automation, optimisation for different devices and the future of email are all themes that are revisited in this year's Census, and there are also new questions about the use of metrics, the application of artificial intelligence and the impact of Brexit on how companies are approaching the EU General Data Protection Regulation (GDPR). |
| Econsultancy's Trends Webinar for April 2017 looks at the latest trends, data and best practice within innovation. |
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| | | | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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