| | | | | | You may have noticed the rise in subscription services and business models – the likes of Spotify in music, Netflix in video and, of course, Dollar Shave Club in FMCG, which was recently bought by Unilever for $1bn. On US-based My Subscription Addiction, a portal detailing available subscription services, there were 2,000 in operation as of March this year. And visits to subscription ecommerce sites have gone up 3,000% in the past three years. The average subscriber receives seven subscription packages and has at least 12 on their wish list. |
|
| |
| A message from our sponsors: |
| How to increase footfall and enhance your customers’ shopping experience this winter. Did you know that retail is the most likely sector to use SMS as part of their marketing mix? So for any retailer serious about maximising their sales, increasing footfall and enhancing their customers’ shopping experience during Black Friday and the festive season – this free e-guide is absolutely essential. Discover cutting-edge insights into how to convert abandoned baskets, improve customer retention, streamline deliveries and how to run successful promotional campaigns using exclusive mobile ticket and voucher features. |
|
|
|
| |
|
| | | | | | | The traditional funnel no longer works. It assumes audiences are linear and predictable in their behaviour. At the same time, it doesn’t take into account the fact that people will act the way they want to act, rather than sticking to a sequence designed by marketers. To help marketers break free from these processes that are stopping them from capitalising on the opportunities that more agile, disruptive companies are enjoying, The New Marketing Reality report, produced in association with IBM Watson Marketing, identifies some key areas ripe for change. |
| The Social Quarterly is a series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media. The reports focus on distilling the most recent data and trends, aiming to provide a guide to what's happening now in social media and what you should be keeping an eye on. |
|
|
|
| |
| |
|
|
| | | | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
Econsultancy London
Wells Point, 79 Wells Street, London, W1T 3QN, United Kingdom
|
Econsultancy Singapore
20 Collyer Quay, #23-01, Singapore, 049319, Singapore
|
Econsultancy New York
350 7th Avenue, Ste. 307, New York, New York 10001, United States
|
|
|
| | |
| | | | | © 2016 Econsultancy.com Ltd.
Econsultancy.com Ltd. is part of Centaur Media plc |
| |
|
|
|
