| | | | | | At the end of 2015, Poundland embarked on an ecommerce trial in a bid to transfer the success of its bargain stores online. However, it’s just been reported that the retailer is to call time on the venture after failing to ignite much interest. |
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| A message from our sponsors: |
| Bridging the gap between online and offline |
| It used to be about cross-channel. Then came multichannel. Now it is omnichannel. However, what has remained the same is the fact that consumers still want to use all available information to make informed decisions and purchase the right product quickly. To meet these expectations and compete in this ever-changing environment, you need marketing and sales strategies that bridge the gap between the online and offline experience, offering consumers a seamless experience. |
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| | | | | | | Econsultancy's Healthcare and Pharmaceuticals Internet Statistics Compendium is a comprehensive collection of the most recent healthcare and pharma statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. A huge time-saver for presentations and reports. |
| The Customer Experience Maturity in India report, published in association with Epsilon, contains a comprehensive analysis of trends, data and best practice relating to customer experience delivery by marketers in the region. The research is based on a survey of 319 marketing, digital and ecommerce professionals based in India, which was carried out in September and October 2016. |
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| | | | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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