| | | What is the future of data management platforms? This is a question I get asked a lot. The short answer is that DMPs are now part of larger marketing stacks, and brands realize that harnessing their data is a top priority in order to deliver more efficient marketing. |
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A message from our sponsors: |
The secret recipe to create the Ultimate Digital Retail Experience |
Kick-start your multi-channel, one-to-one customer engagement strategy. Download "The secret recipe to create the Ultimate Digital Retail Experience" to discover the challenges of providing a personalized shopping experience and how to overcome them, including examples of how retailers are already doing this today. |
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How do your analytics measure up? |
| Take part in the 2017 Measurement and Analytics survey and as thanks for sharing your insights, you'll get a complimentary copy of the resulting report. This research, which is being carried out in association with Lynchpin for the tenth year running, is relevant for both client-side marketers, analysts and agencies. | |
Feeling frustrated or stressed about digital? |
| This could indicate an underlying issue; which Digital Therapy Live can solve. Our brand new roundtable event is dedicated to providing a cure for your digital angst. It's free to attend and you'll have the chance to offload, share your frustrations and seek advice from our hand-picked experts. Join us on 17th May 2017 at etc.venues County Hall to relax your mind and ease your digital despairs. | |
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| | | Econsultancy's Retail Internet Statistics Compendium is a comprehensive collection of the most recent retail sector statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. A huge time-saver for presentations and reports. |
The 2017 State of Digital Transformation in Financial Services report highlights the challenges facing marketers in FSI, their pain points in facing radical disruption from new technologies, and marketing plans for the future within the sector. Competition from new directions is forcing FSI marketers to think differently, and most see the solution to new challenges in raising digital marketing spend and maturity. |
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| | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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