| | | Econsultancy, in association with the IPA, has just released a report on the future of agencies. There are many trends addressed in the report, including strategic shifts in advertising, flexible client engagement models, varied remuneration models, the war for talent, and the combination of human and machine intelligence. But, one area I wanted to highlight is the often trite but nevertheless important 'left-brain right-brain' debate. |
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| | | Econsultancy's Implementing a Customer Experience (CX) Strategy Best Practice Guide blends surveys, interviews and case studies to explore how marketers are working to improve customer experience. |
Econsultancy, in association with the IPA, have undertaken a major new piece of research into the future of agencies that reveals a rapidly evolving landscape characterised by significant shifts in operating environments that are reshaping agency propositions and capability. |
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| | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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