The thing is, buying lingerie is easy. Buying lingerie the woman in your life will actually wear and enjoy wearing is trickier. Sorry to be the bearer of bad news here, but you can’t just buy the first strappy, sheer thing that makes you horny. Because, while yes, we know delighting in lingerie is a two-way street here, first and foremost, it’s a way for a woman to feel good about herself.
It’s why we, with the help of Flora Backer, designer and founder of lingerie brand Rya Collection, compiled a lingerie-buying guide for you, a man who wants to gift a piece of lingerie for his partner but is worried about screwing it up, ruining his relationship and wasting his money. All of which can happen if you don’t heed these essential tips.
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