Danone brand Oikos has begun to take hints from the healthcare and pharma industry’s approach to marketing.
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Canvas' full-funnel offering emphasizes data-side and performance chops in a way that balances the need for upper-funnel wisdom and lower-funnel insights. Significantly fewer marketers have plans to spend in the upfront market this year, and of those who do have upfront dollars to spend, fewer will spend more this year than they did last year. TJX is effectively thriving amid tariffs and economic chaos, CEO Ernie Herrman said during this week's earnings call. Our most-read story this week: One year in: SEO lessons from publishers after Google’s AI Overviews. Other things to know about Highlight your company's dedication to important social causes such as racial equality, education, sustainability and more with the Greater Good Awards. Enter by June 27 to to save. Companies like Live Nation and Instacart are using data-driven partnerships to fuel growth, leveraging first-party data to create unique value and drive market stickiness. Sponsored by LiveRamp. A new guide explores how publishers respond to the rise of AI-generated content and protecting copyrighted work from unauthorized use by large language models. Sponsored by Copyleaks.
Canvas’ full-funnel offering emphasizes data-side and performance chops in a way that balances the need for upper-funnel wisdom and lower-funnel insights
According to a new Digiday and Optable survey, 77% of publishers describe investment in data collaborations as “important” to their overall monetization strategies, with 5% describing it as “mission critical.”
Significantly fewer marketers have plans to spend in the upfront market this year, and of those who do have upfront dollars to spend, fewer will spend more this year than they did last year.
Windstar Cruises leveraged an identity-driven strategy to allocate budget to the highest-performing tactics, refine messaging based on audience behaviors and adjust campaign tactics in real-time for improved engagement.
Within an end-to-end environment, AI can ingest real-time data across planning, activation, optimization and measurement. This kind of system-wide intelligence doesn’t just create efficiencies — it drives competitive advantage.
