Data and Creative are the keys to success this holiday season MobileFuse CEO/Founder, Ken Harlan discusses the unique strategies marketers/brands need to undertake this year to ensure their holiday marketing efforts are a success.
ClickZ Daily: November 25, 2020 |
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| Happy Wednesday! Today we have MobileFuse’s CEO and Founder, Ken Harlan discussing the unique strategies marketers/brands need to undertake this year to ensure their holiday marketing efforts are a success. MobileFuse found that both historical and current data around dwell time, average distance traveled, and brand affinities provide an excellent look into which consumers live in regions where shops opened up, and which consumers are personally comfortable with physically venturing to a store. Also, as we look to move pass the COVID riddled 2020, we can’t be sure about modified consumer behaviors and what we’ll encounter in the next year and beyond. BrightEdge’s Jim Yu shares key factors marketers will want to be aware of. Research from BrightEdge into 144 ecommerce websites found that by the end of March 2020, website visits and the average revenue generated from those visits had increased over the same period in 2019. Even after the initial panic shopping spike early in the lockdown, activity leveled off and remained higher than the year prior. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Ken Harlan MobileFuse CEO/Founder, Ken Harlan discusses the unique strategies marketers/brands need to undertake this year to ensure their holiday marketing efforts are a success. |
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Digital Marketing Jim Yu As we look to move pass the COVID riddled 2020, we can't be sure about modified consumer behaviors and what we’ll encounter in the next year and beyond. Jim Yu shares key factors marketers will want to be aware of. Read more |
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| AI & Automation Vanja B. Brzin Vanja B. Brzin, VP of Product Marketing at Celtra, delves into how creative automation can help brands and retails stand out this holiday season, cater to consumer demand, and address the content gap. Read more |
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| Digital Marketing Jacqueline Dooley Transactional advertising, powered by fintech tools like Dosh, Cardlytics, and RetailMeNot, presents a huge opportunity for retailers to reach customers. Read more |
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| Digital Marketing Kamaljeet Kalsi Cyber Monday and Black Friday will cross $10 billion, Thanksgiving sales to grow by 49.5%. Consumer behaviors and exclusive Market Intelligence report insights. Read more |
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