Agencies are rethinking relationships with location-data aggregators, credit card transaction data providers and firms that build audience profiles based on third-party cookie data.
| Ad agencies are rethinking their dealings with data providers. Data privacy regulations in Europe and California, along with third-party cookie clampdowns by Apple and Google, are driving agencies to scrutinize how data suppliers source their information and handle people’s privacy choices. Some are even ending data partnerships all together. The data privacy currents have pressed companies to clean up their data collection and retention practices. Nonetheless, some data providers have yet to be budged out of complacency. Read more below. Agencies are rethinking relationships with location-data aggregators, credit card transaction data providers and firms that build audience profiles based on third-party cookie data. For Digiday+ members, TV and movie productions may not fully resemble pre-COVID sets, but the finished projects should bear little semblance with the Zoom-shot shows that sprung up in the early days of the pandemic. The messages app is starting to become the sought-after piece of digital real estate among brands and retailers. Brands are still using Clubhouse to experiment, but don't see it as a must-buy channel or something to build a permanent strategy around. Other things to know about Join us at the Future of Work Forum: Diversity, Equity & Inclusion, where we’ll focus on areas that are front and center for business leaders, from LGBTQ+ inclusion to rectifying racist recruitment practices. Header bidding is an important programmatic ad buying tool. Download this guide to learn about header bidding trends and challenges for publishers in 2021. Sponsored by Yieldbird. Streaming culture is changing the way brands engage with consumers. This piece highlights new media planning tactics that connect audiences with content they crave. Sponsored by ViacomCBS. | | |
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