Data-driven optimization: The critical role of AI in martech AI technology will play a major role in gleaning the value from data offering the ability to organize, link and analyze increasingly large data sets. This will help to curate more successful campaigns and achieve better ROI by making intelligence more actionable than ever before.
ClickZ Daily: June 12, 2020 |
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Happy Friday! Today we have Daryl McNutt, SVP of Marketing at TapClicks, discussing how AI will play a major role in gleaning the value from data offering the ability to organize, link and analyze increasingly large data sets, which will help to curate more successful campaigns and achieve better ROI by making intelligence more actionable than ever before. Also Philip Say, VP of Innovation Product Management at Sutherland Labs, shows how edge computing is slated to overhaul traditional customer experiences. Offering unprecedented speed, organizations can now deliver personalized, omnichannel experiences to customers every time. |
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AI & Automation Daryl McNutt AI technology will play a major role in gleaning the value from data offering the ability to organize, link and analyze increasingly large data sets. This will help to curate more successful campaigns and achieve better ROI by making intelligence more actionable than ever before. |
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Data & Analytics Philip Say Philip Say, VP of Innovation Product Management at Sutherland Labs, shows how edge computing is slated to overhaul traditional customer experiences. Offering unprecedented speed, organizations can now deliver personalized, omnichannel experiences to customers every time. Read more |
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| AI & Automation Ashley Schweigert Before buying any type of technology, you need to understand how it is going to help the customer journey. Tech should always help increase efficiency, and the way you use that technology will determine your success rate for being helpful and relatable to your target audience. Read more |
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| Data-Driven Marketing Christina Luttrell With CCPA set to be enforced on July 1, IDology's Christina Luttrell shows how your customer outreach plans and policies might need to change under the new regulations. Read more |
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| Digital Marketing Jacqueline Dooley Sarika Sangwan, Global Head of Financial Services Strategy & Marketing at Pinterest, speaks to what brand insights, inspiration, and trust mean in a post COVID-19 world. Read more |
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| AI & Automation Mahir Prasad Athenahealth used AI-powered text analytics software to tag and classify customer feedback, which enabled the company to drive timely product improvements, save analyst resources, and better serve its customers. Read more |
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Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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