There’s been a lot of speculation about the value of Acxiom to Omnicom’s acquisition of IPG, but an ongoing court case over the data warehouse adds another layer.
There’s been a lot of speculation about the value of Acxiom to Omnicom's acquisition of IPG, but an ongoing court case over the data warehouse adds another layer.
There’s been a lot of speculation about the value of Acxiom to Omnicom’s acquisition of IPG, but an ongoing court case over the data warehouse adds another layer.
Reaching small and medium-sized businesses is often difficult to scale, with the lack of quality data leading to too much guesswork. With new tools, however, brands can better connect with millions of small businesses across the U.S. Intuit SMB MediaLabs uses first-party insights from an audience of 36 million — unlike traditional methods that rely on outdated sample data. From banner ads on industry sites to major sports events, Intuit’s B2SMB ad network activates seamless campaigns that maximize media dollars and eliminate guesswork to open new doors for B2SMB marketing.
From Digiday’s sister brand Modern Retail: By keeping objectives specific and current, brands can pivot to address risks that will inevitably vary and evolve, ensuring retail businesses consistently know what consumers are looking for from their loyalty programs.
In digital media, more concern and money are often given to brand safety when a minor malware outbreak can cost publishers and ad tech companies six figures in lost revenue.
Investor analysts are describing BuzzFeed’s sale of First We Feast for $82.5 million as a good sign for the media M&A market — which itself is an indication of how ugly that market had become.
