Data refers to unanalyzed user observations, findings capture patterns among data points, and insights are the actionable opportunities based on research and business goals.
In this article we discuss best practices when researching with vulnerable participants, tackling sensitive topics, using deception, and lack of confidentiality in user research studies.
Empathy maps can be used to plan for future research studies, capture insights during current user research, and communicate research insights from research that has already been conducted.
