| Good morning, Marketer, are you ready for the UA sunset? The end of the standard version of Universal Analytics is only eight days away and, as our story shows, it looks like a lot of places aren’t ready. While it’s possible many of them have switched to other analytics tools, it seems unlikely. July 3, the first business day after the shutdown, could be very ugly. There are a lot of very smart, engaged marketing technologists making sure their companies are ready. I co-hosted a GA4 coffee talk at The MarTech Conference which was packed to capacity with attendees. It was a fun, lively conversation, with my co-host Samantha Barnes and audience members all answering questions and providing support. Constantine von Hoffman,
Managing Editor | 