Macro conditions determine not if digital ad spend grows, but those dollars go.
December 27, 2021
It's the season for forecasting 2022. With the range of predictions, one is consistent: advertisers will keep spending more than 2020 and more in each category no matter what. Even the emergence of Omicron and the possibility of further lockdowns don’t seem to have skewed that outlook. Advertisers have gotten better at managing the risks. Read more below.
Since the on-set of the pandemic, marketers have had to adapt their approach to experiential marketing and find new ways to give consumers a memorable experience without gathering indoors.
To keep up with new Google changes, businesses are adopting an agile approach to ensure that they show up across search in all the moments that matter.
Publishers are anticipating that the blockchain will be a big part of their 2022 strategy, but getting audiences to invest their time and money into these innovations is still an uphill battle.
Marketers are focusing on digital out of home as a brand- and data-safe channel, and an increasingly essential option as the audience and privacy landscape continues to evolve.
The proliferation of virtual offices and educational experiences on platforms such as Gather is a sign that Zoom classes may soon become obsolete if virtual schooling extends through 2022.
