Today’s digital marketing model has pulled dealers further from the heart of their business - the inventory. The evolution of the internet has created an inventory marketing trap. Dealers have fallen into a cycle of arbitrary spending, and the lack of differentiation across an endless number of channels has leveled the playing field. Join LotLinx on March 10th at 2pm ET for dealer digital marketing tips, including: - Gaining market share by solving marketing inconsistencies
- Increasing turn by creating marketing plans for every VIN
- Improving margins by preventing overspend and eliminating the need for costly markdowns
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