WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

JULY 13, 2017

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Dealers Can Learn From Trump, Clinton

“When customers hear from you, are you always asking for money?” a Google strategist asks dealers.

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It Just Got Easier to Track Consumers’ Offline Car Dealership Visits

New technology reveals who they are and where they are shopping.

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Why Staffers Should Follow Sales Process

"Salespeople used to say, 'Oh, they’ll come back.' But that’s wrong today. They won’t."

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Credit Bureau Changes Stand to Please Both Consumers, Dealers

But removing certain credit data could artificially inflate consumer credit scores, putting more car loans at risk.

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