WardsAuto Dealer Edition
WardsAutoDealer Edition
 

AUGUST 20, 2019

Dealers Can Talk Their Way Into the Future

Simple conversational techniques can lead to great outcomes.

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Ford Store’s F&I Manager Takes Cues from Henry Ford

There are many reasons why someone might skip or shortcut a step in the car dealership selling process, but these would only be excuses.

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Fullsize Pickup Success Remains Elusive for Japanese Brands

While they do well in the small pickup segment, Nissan and Toyota’s position in fullsize pickups isn’t much better than it was 15 years ago.

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2020 Subaru Outback Enjoys Special Status

Test Drive
The midsize CUV has gone from a spin-off created as an act of semi-desperation to the automaker’s powerhouse vehicle.

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360° Online Imagery Sells More Auto Parts

As more customers shop online for auto parts, finding ways to clearly show them what products look like becomes crucial.

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Toyota Tops Most-Seen Auto Ads Chart

In first place is a country music singalong spot for Toyota’s National Clearance Event, offering special deals on the ’19 RAV4.

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