FEBRUARY 28, 2020

Hey there. Welcome to the WardsAuto Dealer 5 for Friday Feb. 28. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

In a new book, Dale Pollak asks auto retailers to reconsider what he once told them to do.

Full article

Introducing Acxiom Auto 360: Combining Consumer Data + Financial Data. A single data-marketing tool using best-in-industry capabilities combining household data sets with credit header data and adding insights to influence a customers next buying decision. A data solution so easy-to-integrate, OEMs and dealers will have a seamless link to additional sales without a disruption to your processes. Watch the Video

Jim Farley, Ford’s incoming chief operating officer, talks about fixing the automaker.

Full article

Live market insights from vAuto’s new car solution, Conquest™, let you look into other dealers’ inventory and hand-pick the best cars for your lot. With a better understanding of your market, you can reduce aged inventory, maximize efficiencies and make profit-driving decisions that help you outsmart—not outspend—your competition.

No, the customer is not always right, contends Justin Gasman, a dealership F&I guy and Wards Industry Voices contributor.

Full article

Most automakers say they’re investing in an electric future, but they are leaving it to dealers to pay for upgrades. That’s become a problem.

Full article

The Ram pickup brand soared in shopping consideration, consumer perception and sales, according to the latest Kelley Blue Book Brand Watch Report

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

Advertisement

Advertisement

Advertisement