WardsAuto – Customer Experience Edition
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WardsAuto The Big Story - Dealer Issue
 

MAY 18, 2017

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Dealers Who Master New Rules Will Win

More than 40% of shoppers don’t contact a dealership before their visit. Yet, they come armed to the teeth with information from online sources.

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Doubling Our Business with Frictionless Transactions
Brian Benstock, VP & GM of Paragon Honda will discuss Paragon’s record-breaking 2016 and their goal of doubling their business in 24 months.  Their strategy?  Create a frictionless transaction for the consumer.  Benchmarking Amazon and Apple, Paragon is building a “store without walls” that will revolutionize the vehicle transaction process and customer service experience.
Learn more about the TLS Auto CX Summit at http://tlsummits.com/automotive-cx-summit-2017/.

What's Your CRM Telling the Staff to Do?

You can’t close if customers aren’t coming into your dealership.

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Lincoln Expands Customer-Experience Pilot Program

Add San Diego to the cities where Lincoln owners can dial up a personal chauffeur.

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What Do Customers Really Want?

Researchers come across an untruth here and there as they try to tap into the mind of the customer.

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