Publishers lack the data to know which IDs they can afford not to support and are worried a surplus of IDs can slow page-load speeds and lower sites’ search rankings.
'Death by a thousand paper cuts': Publishers fret over alternative ID overload hurting site performance Publishers are feeling pressure to adopt virtually every identity technology seeking to replace the third-party cookie, but they are increasingly concerned about overloading their sites with IDs, publishing execs said at the Digiday Publishing Summit. Additional coverage: Whenever markets are thrown into disarray, there's usually a flight to quality and scale -- the two things premium publishers pride themselves on. Publishers looking for a bit of good news in their search for sustainable ways to scale their data sans third-party cookies may have gotten some, thanks to data clean rooms. Could it be that the media world is finally taking concrete steps toward decarbonization — or will many of the efforts underway become the butt of a joke (or worse, the focus of an upcoming John Oliver segment)? More in this Digiday+ Media Buying Briefing. Mojo Supermarket founder Mo Said left the big agency world and bet on himself. Here's his story. Advertisers are skittish about breaking news, but The Independent's Blair Tapper is trying to humanize the programmatic funnel to keep them spending during a tumultuous news cycle. After acquiring an esports holding company in July, technology firm Infinite Reality is using its new inventory in gaming and esports properties as a launchpad for its own metaverse platform. Other things to know about DMEXCO is offering a limited number of Digiday readers complimentary passes for DMEXCO X Digiday Online, happening tomorrow, September 27. Secure your pass to hear from leaders at Google, Twitter, Shell and more. Brands with a focus on CX improvement continually listen to customers, ensuring their campaigns resonate with audiences. Sponsored by Brandwatch. As programmatic technology evolves, CTV and OTT increasingly offer brands and advertisers refined targeting and delivery similar to linear ad buys. Sponsored by Unruly. | | |
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