| | Debenhams' outgoing CMO on lessons in agility for retail marketers
Abigail Comber, the outgoing CMO of Debenhams, spoke at the Festival of Marketing on how Debenhams approached such a challenging period, and the lessons that marketers can learn about coping with change. |
How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view
At Day One of the Festival of Marketing: The Bottom Line, Confused.com CMO Samuel Day spoke about how the brand "threw out the category playbook" to achieve advertising cut-through, and how taking a long-term approach and being guided by customer feedback paid off. |
Sponsored by
Entice, don’t sell: Why gamification is a catalyst for everyday business impact
Consumers have grown weary of always being asked for something — data, time, money. This creates a real challenge for marketers. When no one wants to engage with your content — how do we get, keep, and grow our customer base?. |
A day in the life of… Jelena Stosic, Strategy Director at Kids Industries
Kids Industries is a research, strategy, and creative agency that specialises in the family market. We recently caught up with Strategy Director Jelena Stosic to find out more about her role, the need for an effective work/life balance, and how the pandemic has impacted Kids Industries’ core audience. |
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| Optimising Marketing Spend Best Practice Guide
Econsultancy’s Optimising Marketing Spend Best Practice Guide provides guidance about how to thrive despite budget cuts during these ‘unprecedented times’. |
Digital Transformation Monthly – March 2021
Nearly a year since the UK went into its first lockdown, trends in customer behaviours that arose during the pandemic, including increased online shopping and telehealth, look as though they are here to stay. |
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Optimising customer journeys and the role of smart martech
Join this webinar to hear from Econsultancy Editor Ben Davis, and Coveo Business Lead Ben Wild, as we discuss: Customer journey mapping Linking up martech If AI and relevance should be the priority for your business
3pm BST | 31 March
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Econsultancy Live presents ‘What’s next for CX?’
On 27-28 April, this virtual conference will bring together thought leaders, brand marketers and digital professionals to discuss the importance of customer experience. The Early bird pass deadline is fast approaching! Get your pass before Thursday 1 April to secure your discounted rate!
9am GMT | Available on-demand, 27-28 April
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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