Decoding Omnichannel Strategy

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Leveraging Advanced Analytics and Artificial Intelligence to Win with Omnichannel

Jennifer Lee
Partner, National Retail Leader
and Consumer Analytics Leader
Deloitte

With the onslaught of Alibaba, the exponential growth of Amazon and other online retailers, the Canadian retail market was forced to “go global” overnight. To stay ahead of this disruption, retail brands need to better understand what’s driving their customers’ behaviour.

Jennifer Lee reveals the key findings of Deloitte’s 2016 Omnichannel Customer Experience Index and discusses the best practices for implementing an omnichannel strategy.

Don't miss this and other transformative sessions by Canada's leading retail marketing experts!

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