| | ‘Perks and values’ are not the foundation of workplace culture
‘Far too many employees don’t feel acknowledged for their hard work,’ says Boostworks CEO Jo Werker.
We caught up with the chief exec to ask her to bust some myths about workplace culture, explain the state of the hiring market, and offer some advice on retention in an era where employees are often choosing shorter commitments over long, loyal stints in a given role. |
M&S ‘moving with the times’, doubles down on TikTok and YouTube
The M&S revival, as it moves to ‘reshape’ its brand and broaden its appeal, hasn’t gone unnoticed by Gen Z. The retailer’s success on social media has bolstered its fortunes in Clothing and Home and it wants to go further. |
If you can’t measure the impact of learning, why bother? Here’s how to link it to business success
It’s not enough to rely on simple or single metrics; a comprehensive evaluation framework is essential to truly justify investment in L&D. |
Fast Track to Ecommerce: Partners and Platforms – Next intake: 8 October 2024
This Fast Track is designed specifically for organisations that sell through retail partners and third-party platforms, to upskill teams of one to one thousand, all included in the Econsultancy membership.
The Fast Track empowers learners to: Navigate indirect ecommerce and optimise partner relationships Master product data and dominate the digital shelf Understand the online shopper and win the path the purchase |
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| The Marketing Capability Leaders Forum
September 26th, Waterloo, London, 9am GMT
At Econsultancy HQ, we’ll be hosting our Q3 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval. |
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| Learn to confidently and effectively manage your brand with the Mini MBA in Brand Management. 10 online modules over 12 weeks, delivered by your favourite marketing professor, Mark Ritson. |
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Optimising the Retail Media Opportunity
Part of the Ecommerce channel, this learning plan, includes three courses and a scenario-based assessment. Course 1: Approaching Retail Media Ad Investment Course 2: Activating Retail Media Sponsored Product Ads Course 3: Activating Retail Media Product Display Ads Assessment: Test your Retail Media Learning |
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Econsultancy London
Floor 14, 10 York road,
London, SE1 7ND, UK
+44 20 7970 4322 | | Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
929 577 9564 |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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