The Defragmentation of Marketing

Modern consumer journeys are complex. In response, companies built complex marketing teams—each department focusing on its own slice of the puzzle.

The result? Fragmentation.

Teams optimize siloed KPIs. Big-picture threats go unnoticed. Opportunities get lost. Competitors win.

It’s time to fix that.

In this webinar, we make a bold case for The Defragmentation of Marketing—and show you how to break down silos and return to a holistic marketing and measurement strategy that actually drives results.

We’ll walk through Microsoft's latest launch effort to show how connected marketing functions—those that share data, insights, and actions—move faster and perform better.

You’ll walk away knowing how to:

• Break down the consumer journey into 5 actionable touchpoints
• Spot the black holes your silos are creating
• Avoid misleading KPIs that lack competitive perspective
• Replace vanity metrics with AI-powered measurement frameworks
• Cut the time from data capture to market action
• Create synergy across departments by sharing insights
• Combine behavioral, survey, and social data for a sharper edge

Date: Thursday, April 29th
Time: 11:00 AM CET | 10:00 AM GMT | 5:00 AM EST | 2:00 AM PST

Register now!