As the impact of creators and online communities is seen in big brand campaigns, is influencer marketing set to challenge the idea of demographic and psychographic customer personas?
We ask the experts about current trends, from AI to first-party data.
Brands who want to crack China would do well to crack live commerce, but how to navigate a distinctive retail market?
At Ecommerce Expo, Jack Porteous from cross-border ecommerce company Samarkand Global spoke to Jessie Han, China Account Manager at British luxury skincare brand Temple Spa.
This report defines the attributes of a digital culture and outlines its value in business. It includes reflection questions for leaders looking to nurture a digital culture within their teams.
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About this Newsletter
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
