Deloitte closes some U.K. offices in remote work switch; Tips for pitching health care reporters; Keep advancing your career during COVID-19; and more

DAILY SCOOP

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more.

MARKETING

3 ways to protect your marketing budget

Try these tips to consistently prove the worth of work.

HEALTH CARE

How to pitch health writers during a pandemic

You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.

PR INDUSTRY

5 tips for keeping your PR career moving during COVID-19

The current crises won’t derail your career if you stay focused on your goals and continue to build your professional network.

DAILY SCOOP

Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach

Also: Google offers song suggestions when you hum or whistle a tune, Coca-Cola is axing Tab, executive confidence has plummeted during COVID-19, and more.

RAGAN AWARDS

Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020.

CONTENT MARKETING

How to write great content that ranks for SEO

Finding the right keywords is a good place to start—but a human reader has to find value in your content, too.

MEASUREMENT

Podcast measurement essentials

Mind these tips to track the progress and ROI of your audio program.

A DAY IN THE LIFE

Lumina Communications’ Hugh Burnham shares tips for surviving WFH

This communicator and CEO shares how he’s navigating childcare during the pandemic, what he misses most about being in the office and what makes him hopeful for the future.

RAGAN AWARDS

Announcing Ragan and PR Daily's Media Relations Awards winners

Congratulations to all of this year's winners and Honorable Mentions! Learn more about the winning work.

DAILY SCOOP

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more.

WRITING & EDITING

4 tips to cut the corporate speak and connect

Trying times demand trustworthy communications. Here’s how to counter uncertainty with authenticity in your writing.

PR INDUSTRY

How companies can address the past with honesty—and move forward with purpose

When getting your house in order and trying to change a negative narrative around past mistakes, actions speak louder than words.

CRISIS COMMUNICATIONS

How to create a crisis plan in less than 30 minutes

You should already have a plan in place, but some situations require swift improvisation. Here’s how to whip up an effective plan in record time.