Demos, Data, and Dollars: The Mobile Transformation of Financial Services

How to take a measurable approach to a mobile-first strategy - Hi John,

As I am preparing to host our upcoming webinar on “How Mobile Devices Are Transforming Financial Brands,” I rediscovered some interesting eMarketer research. According to our forecast, the US has an 84% mobile phone banking penetration among the 18-44 age group. This demographic represents the primary working class: They may have a college loan, a company-matching 401(k), are most likely to purchase a home, are tech-savvy, and expect always-on services.

However, this opportunity for financial services marketers also comes with challenges.

I invite you to register here to learn from our presenters at AppsFlyer and Adobe. They will discuss the driving factors for mobile adoption, identify challenges, and teach us:

How to align your organization with a mobile-first strategy Why app investment will propel growth, boost engagement, and acquire new customers Key metrics for measuring mobile success, including app installs, user retention, and ratings

Please reserve your seat today, to join me on Tuesday, February 22 at 2pm ET.

This Tech-Talk Webinar is sponsored content by AppsFlyer.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy
eMarketer, Inc.

P.S. Please forward this invite to colleagues who may be interested in mobile growth within the financial services sector. Thank you!

Interested in sponsoring a webinar? I would love to work together! Please email advertising@emarketer.com and either myself or someone from my team will get back to you.

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