Give yourself a head start on spring with new denim and fresh everyday looks.

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Free shipping over $40 and free returns in-store.

Free shipping over $40 and free returns in-store.

SHOP NOWNEW ARRIVALSSALESALESTORE LOCATORMAGAZINE
     

SHADES OF BLUE

     
     Explore our new denim styles in blues ranging from deep indigo to blue as light as a cloud-free sky.     

SHOP NOW

     Denim on denim, blue on blue: go for an all tonal indigo outfit. Vary with a patterned skirt or shirt in similar hues.     

#HMxME — share your favorite pieces and get inspired by how other people style them.

#HMxME — share your favorite pieces and get inspired by how other people style them.

H&M MAGAZINE

7 LOVE STORIES IN BLUE

This Valentine’s Day, we celebrate the hearts we hold for our sisters, brothers, children, parents, friends, pets and partners. The color of romance may be red, but to us the color of universal love is indigo blue.

READ THE STORY

 
WOMEN
MEN
DIVIDED
KIDS
H&M HOME

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