Cuts to employees responsible for some of BuzzFeed's most memorable successes stunned many employees.

NBCUniversal is taking a step toward a day where a video impression is a video impression whether it was served on linear TV or online.

For Digiday+ members: You only buy a mattress once every 10 years if you buy a good one, and Casper, having raised $240 million in investment funding over six rounds, needs to pay that money back. The company last shared in 2018 that it had reached $600 million in revenue, but it's never said whether or not it's profitable.

Cracking down on digital ad fraud may seem like a hopeless and expensive game of whack-a-mole, but there are ways marketers and publishers can arm themselves better to fight it.

Today is the last day to reserve your spot at the Digiday Publishing Summit for the chance to network and connect with executives from BuzzFeed, ESPN, Reddit and more from March 27-29 in Vail, Colo. and save $200 per pass.

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Dented by layoffs, BuzzFeed charts a path to a sustainable business

Max Willens

Cuts to employees responsible for some of BuzzFeed’s most memorable successes stunned many employees.

'We are creating the future foundation': How NBCUniversal is marrying TV spots with digital ads

Tim Peterson

NBCUniversal is taking a step toward a day where a video impression is a video impression whether it was served on linear TV or online.

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Fighting for attention: The industry quest for quality views

Sponsored Content 33Across

As programmatic buyers rapidly move away from a singular focus on chasing cookies toward a broader playbook of monitoring fraud, viewability and engagement, this shift is leading marketers to question whether true audience attention is being accurately measured. Sponsored by 33Across.

Retail Briefing: As reality catches up to DTC brands, Casper could become a cautionary tale

Digiday Editors

Casper needs to pay $240 million in investment funding back, but it’s unclear whether or not it can.

Ghost sites, domain spoofing, fake apps: A guide to knowing your ad fraud

Jessica Davies

Digital ad fraud is a volume game. Here's a primer on how to spot the core techniques used to generate CPM fraud.

Survey: A single source of truth for publishers

Sponsored Content Permutive

As revenue diversification becomes a major priority for publishers, so does the need for a single customer view. Help us discover the importance of, and barriers to, a single customer view and how close publishers are to achieving it. Take this quick survey and you’ll receive a free Starbucks gift card upon completion. Sponsored by Permutive.

Back to the future: Advertising in 2019

Sponsored Content Unruly

As Google and Amazon grew in power and influence, 'brand bypass' set in, making it harder than ever for advertisers to grow their market share by engaging light buyers. The future could look bleak. But hope exists for advertisers -- they just need to embrace brand basics. Sponsored by Unruly.

 
 
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February 1, 2019
Digiday Media Awards Europe
 
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February 1, 2019
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