|
| |
|
|
Dentsu's Global Chief Executive to Resign After Overworked Employee Committed Suicide Japanese officials recommended prosecution By Patrick Coffee Dentsu chief executive officer Tadashi Ishii announced today that he will resign next month after leading the network for more than five years.
Read more » |
|
| |
|
| Brandshare Content From IBM Marketing Cloud | | |
|
|
| |
|
| |
|
How to Revitalize Beloved Pop Culture Brands Like Star Trek, Hannibal and American Gods Bryan Fuller and Michael Green explain how they did it By Jason Lynch These days, one of the safest bets for attracting TV or movie audiences is to rely on existing brand or franchise and try to revitalize it. When it's successful—like the recent Star Wars films or Fox's ...
Read more » |
|
Emotional Abuse Is Hiding in These Clever Ads That Say Different Things at Different Angles Women's Aid work is worth a double-take By Angela Natividad In 2015, Women's Aid released "Look at Me," a digital billboard where the bruises on a woman's face faded when more bystanders looked at her. Created by WCRS, it was a powerful way to remind us ...
Read more » |
|
Superheroes, Models and Lobsters: The 10 Most Memorable Movie Campaigns of 2016 The year's best use of platforms, tactics and simply cool creative By Chris Thilk We've come to the end of another year, friends. Which means it's time to look back and evaluate what happened in the movie marketing world over the past 12 months.
Read more » |
|
| |
|
For Trojan, Inventive Packaging Made the Sale When Advertising Wasn't Allowed Archives reveal how hard it was to sell condoms 100 years ago By Robert Klara The year 2016 saw a lot of talk about the state of American manufacturing—about jobs making stuff for great American brands. And while most of the discussion centered on products like General Electric ...
Read more » |
|
Ad of the Day: Unicef Follows Up With the Syrian Child Refugees From Its 'Unfairy Tales' Ads A glimmer of hope at the end of a dark year By Patrick Coffee The recent fall of Aleppo marked a turning point in Syria's long war, which began more than five years ago and reached its violent apex in 2016 as a numb and largely powerless world looked on.
Read more » |
|
Super Bowl Ad Tracker: All About 2017's Commercials A frequently updated roster of the Big Game's brands By Sami Main Welcome sports fans and ad fans, to Adweek's Super Bowl LI Ad Tracker. Here you'll find details of the commercials that will broadcast during the Big Game, both regionally and nationally, and the agencies ...
Read more » |
|
| |
|
