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ARTICLES

Design Guidance: Principles, Patterns, Heuristics, and Team Charters

By Rachel Krause • 5 Minute Read

Design teams rely on a combination of principles, patterns, heuristics, and charters to create consistent and usable experiences in a collaborative way.

Convenience vs. Probability Sampling in UX Research

By Rachel Banawa • 8 Minute Read

Convenience sampling is quick and cost-effective for UX research, but probability sampling is better when you need representative and generalizable data.

VIDEOS

Synthetic Users: AI “Participants”

By Kate Moran • 4 Minute Video

Synthetic users are fake users generated by AI. While there may be a few use cases for them, user research needs real users.

Card View vs. List View

By Megan Chan • 5 Minute Video

List view allows for easy sorting and is space efficient, while card view is visually engaging and creates effective groupings.

NEW PODCAST

Design Leadership & Org Design

(feat. Peter Merholz, co-author of Org Design for Design Orgs)

In this episode, Peter Merholz—co-founder of Adaptive Path and co-author of Org Design for Design Orgs—joins us to talk about what it really takes to build and scale effective design teams.

Watch Now

Live, online learning with NN/g experts.

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