Despite a surge in Super Bowl ad dollars, Twitter's ad rehab is a work in progress Advertising on Twitter (at least for now) is a low stakes investment for marketers. Nevertheless, many of them still aren't completely sold on spending their ad dollars there again. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Advertising on Twitter (at least for now) is a low stakes investment for marketers. Nevertheless, many of them still aren’t completely sold on spending their ad dollars there again. | | |
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howdy! | | | | | This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market. | | |
| | | | | As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations. | | |
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howdy! | | | | | As the popularity of influencers rises, the long-term challenges in compensation discussions and producing metrics are also arising. | | |
| | | | | Publishers: What kinds of commerce content articles are you producing and how many are you releasing each month? How has your commerce content creation changed in the past year? Let us know in this survey and we’ll send you a $5 gift card with the results. | | |
howdy! | | | | | Yahoo’s SSP and EMX Digital shutter operations in the same week, symbolizing an evolution of the sector. | | |
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| | | | | The metaverse is capturing attention from both marketers and consumers, and recent research shows consumers are ready to engage with brands in new virtual environments. | | |
howdy! | | | | | Editors are encouraging journalists to experiment with ChatGPT, but few are integrating it into their workflow. | | |
howdy! | | | | | Experts in the mobile gaming space often refer to the December–January holiday season as “Q5” — an unofficial fifth fiscal quarter that consistently heralds a large spike in mobile gaming revenue. In December, mobile app installs grew across the board, but games benefited in particular due to their use for holiday leisure-time fun. | | |
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