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03 Mar 2025 Contact Us   |   Subscribe
     

Wards Intelligence Sales Report

Despite Affordability Headwind, U.S. Light-Vehicle Sales Post 5th Straight Increase in February

Continuing January’s trend, market strength was at the two far ends of the affordability scale, as entry-price cars and lower-cost CUVs posted big gains, while the same was true in most premium-price segments. The range of vehicles generally thought of as the bread-and-butter of the market, non-luxury compact and midsize cars, CUVs and SUVs, all recorded big declines. However, even when including lower-price vehicles, sales of non-luxury sedans and compact/midsize CUVs and SUVs were down 3.8% in January-February, which really is indicating a continued affordability issue – at least compared with pre-2020 (pandemic) history.

 

Continuing January’s trend, market strength was at the two far ends of the affordability scale, as entry-price cars and lower-cost CUVs posted big gains, while the same was true in most premium-price segments. The range of vehicles generally thought of as the bread-and-butter of the market, non-luxury compact and midsize cars, CUVs and SUVs, all recorded big declines. However, even when including lower-price vehicles, sales of non-luxury sedans and compact/midsize CUVs and SUVs were down 3.8% in January-February, which really is indicating a continued affordability issue – at least compared with pre-2020 (pandemic) history.

U.S. Light Vehicle Sales, February 2025

U.S. light vehicle sales for February 2025 presented in interactive Excel tables and charts. Expandable reports highlight results by Company, Source, Segment, Model Line and Power Source by units or market share. Includes SAAR (seasonally adjusted annual rates), Top 15 models by vehicle type, and filterable flat file to query or export to external reports.

 

U.S. light vehicle sales for February 2025 presented in interactive Excel tables and charts. Expandable reports highlight results by Company, Source, Segment, Model Line and Power Source by units or market share. Includes SAAR (seasonally adjusted annual rates), Top 15 models by vehicle type, and filterable flat file to query or export to external reports.

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