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Despite Brand Safety Concerns, 78% of Marketers Buy Ads on at Least 50 Sites Only 14% of marketers are already whitelisting sites By Lauren Johnson Even as marketers' concerns about programmatic advertising's technical and brand safety problems grow, brands are still regularly buying ads that run against dozens and even thousands of websites at once. According to a new study from Advertiser Perceptions, 78 percent of marketers said that a recent digital or mobile campaign included ads that ran on...
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Hot List: What Are the Buzziest Digital Brands, Apps and Startups of 2017? Place your votes in Adweek's Readers' Choice Awards By Adweek Staff Did you finally succumb to Spectacles? Does Amazon Echo rule your household? Are you holding out for the iPhone X? Tell us what tech innovation blew your mind in 2017. Now's your chance to vote for your favorites in our annual Hot List Readers' Choice Poll. Vote as many times as you'd like beginning Sept....
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