| Lucia Moses Scale still counts for publishers that are trying to monetize in a world where ad dollars are increasingly being spent programmatically. |
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| Yuyu Chen Crossmedia's growing fast by promising clients a lot more transparency. |
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| Sponsored Content Crowdynews Learn how to maximize reader engagement by creating a social-rich environment on your website. Understand how to keep readers who arrive from social on the site longer, measure the effectiveness of these social efforts and realize an uptick of conversions. Sponsored content by Crowdynews. |
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| Ross Benes The push for 100 percent viewability has sparked publishers to adopt more-intrusive ad formats and spam websites to host more ads above the fold where ads are counted as viewable. |
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| Jessica Davies Channel 4 has had mandatory viewer registration for two years. Now it’s getting ready for GDPR. |
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| Sponsored Content Outbrain Get a group of digital publishers together, and you won't get five minutes into the conversation without someone addressing the elephant in the room -- Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to publisher sites while politely threatening to hold their content hostage with Instant Articles. But publishers are still looking for ways to cope. Sponsored content by Outbrain |
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| Tanya Dua With internship season just around the corner, agencies are stepping up their game in order to attract the best creative, design and strategy interns. |
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| Sponsored Content AppNexus The ASCAP was one of the first organizations to demand that a fair and transparent fee be paid to content creators when third-party distribution channels profit from their creativity. Herbert's court case was settled one hundred years ago. Today's independent content producers -journalists, app developers, or, yes, writers and performers of music - find that their creative output also often makes more money for other people. Ad tech has a solution. Sponsored content by AppNexus |
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