What does it mean to bring data to life? Does data take on a “LIFE” of its own, or does it have to be nurtured, prodded, refined, pushed, and pulled along the way? Why should we even care? Marketing and customer experience expert Jay Baer once said, “We are surrounded by data, but starved for insight.”
Your data are only as powerful as the business decisions they fuel. In this session, discover the four “L.I.F.E.” pillars of relevant data that will bring meaning to these masses of numbers. Catch the right blend of left-brain logic and right-brain ideas. Recognize the value of answering questions you know and exploring questions you don’t know. | 
