| | | News & Analysis for the Beverage Industry | 31-Jan-2024 |
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| | | | | | | | | | | | | | How to market alcohol-free alternatives responsibly | | Alcohol-free alternatives provide a welcome option to the increasing number of consumers who choose not to drink. But there are growing concerns that branding similarities to alcohol could mean that alcohol-free alternatives act as a gateway into alcohol for children or those at risk from harmful drinking. So the UKâs Portman Group has set out its first-of-its-kind guidelines on how to market such products responsibly.... Read more |
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| | ON-DEMAND WEBINARS | | Beverage Innovation | | Beverage gurus are looking to be ahead on the next big thing as they explore niche categories and push beverage boundaries. Consumers no longer want empty calories: they want guilt-free beverages that refresh, hydrate, or keep them powering through the day. Customization, personalization and functionality... |
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| | | | The consequences of poor communication in packaging for the blind and partially sighted | | For those who are blind and partially sighted, buying food and beverages often poses problems. Knowing the ingredients of a product, whether it contains allergens, or often simply what it is, can often be difficult when packaging does not communicate this effectively to them. According to research conducted by the Japan-based tech company Roland DG, many blind and partially sighted people are still dissatisfied with existing packaging.... Read more |
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