Differentiate or die: Three pivots DTC brands must make to survive James Gregson, Creative Director at Lego, provides three pivots DTC brands must make to survive as DTC companies lose billions in market cap
ClickZ Daily: July 25, 2022 |
|
|
| Good morning! DTC brands have seen sales triple in the past six years. However, their continued success is jeopardized by falling ROI of Facebook Ads and a lack of brand trust (among other factors). In 2022 alone, these brands have collectively lost billions of dollars in market capitalization. James Gregson, Creative Director at Lego, argues DTC companies must make three pivots to survive and provides three mini case studies of brands leading the way! Are you curious about where firms are getting the biggest advertising ROI in 2022? If yes, please dedicate five minutes of your time to filling out the ‘B2B Ad Buying Survey’. Your responses will inform a research report that unlocks marketing firms’ approach towards ad buying within the B2B space, safety, transparency, and quality of platforms. |
|
Actionable analysis James Gregson |
|
|
|
Analyzing Customer Data Michael Collins The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read more |
|
| | | Brand awareness Benjamin Broomfield Read more |
|
| | |
|
| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
|
|
|
Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
|
| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
|
|
|
This email was sent to newsletter@newslettercollector.com as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.
Want to remove yourself from our database? Click here to exercise your right to be forgotten.
Contentive Ltd is a Private Limited Company, Registered in England, Number 0827534.
Registered Address: Scale Space, 58 Wood Lane, London, United Kingdom, W12 7RZ
