Digiday+ Research: Amazon holds untapped marketing potential for brands, agencies There’s a significant difference between how brands and agencies are spending on Amazon and other retail marketing sites compared with how confident they are that those channels drive marketing success. Additional coverage: - On TikTok, brands and retailers are playing marketing by ear. Some companies have begun developing their own original TikTok sounds in the hopes of going viral.
- As Hispanic entrepreneurs and consumers become an increasingly influential part of the U.S. economy, Square — the San Francisco-based fintech company — hopes its new Spanish-language marketing efforts will resonate with small business owners and the communities they serve.
- Gallery Media Group and Future are reworking their affiliate commerce content strategies this month to cover retailer's shopping events. More in this Digiday+ Media Briefing.
- The problem with attempts to bring order to online advertising’s data industrial complex is how loosely written the rules are.
- Evil Geniuses’ DEI-focused branding allows it to serve as a more palatable alternative to esports organizations embroiled in controversy.
- To drive reach and awareness with Gen Z, spirits brand Fireball last month increased its digital video output on Instagram and streaming sites like ESPN, Peacock and Hulu with 15-20 second ads.
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| Top Stories |  | | Ivy Liu |
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| | | | | Digiday’s survey revealed a huge difference between how brands and agencies are spending on Amazon and other retail marketing sites compared with how confident they are that those channels drive marketing success. | | |
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howdy! | | | | | Pepsi announced a partnership with singer and actress Chlöe Bailey on Tuesday to release a new version of the song “Footloose,” encouraging TikTok users to join a dance challenge using the sound. | | |
| | | | | Download this new guide to learn how marketers are adapting to changing social media audiences and leveraging social shopping. | | |
| Advertisement |  | | |
howdy! | | | | | As Hispanic entrepreneurs and consumers become an increasingly influential part of the U.S. economy, Square — the San Francisco-based fintech company — hopes its new Spanish-language marketing efforts will resonate with small business owners and the communities they serve. | | |
| | | | | As personalization technology evolves, the next-generation of tools will enable publishers to build and scale solutions that improve their business outcomes. | | |
howdy! | | | | | Gallery Media Group and Future are reworking their affiliate commerce content strategies this month to cover retailer’s shopping events. | | |
| Advertisement |  | | |
| | | | | CTV’s targeting and measurement allows brands to reach customers with engaging TV ads more effectively — especially during the holiday season. | | |
howdy! | | | | | The problem with attempts to bring order to online advertising’s data industrial complex is how loosely written the rules are. | | |
howdy! | | | | | Evil Geniuses’ DEI-focused branding allows it to serve as a more palatable alternative to esports organizations embroiled in controversy. | | |
| | | | | Politico is still realizing what a global brand might look like, but Politico EU's CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond. |
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