| | | | | Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake Marketing chiefs like P&G's Marc Pritchard are demanding transparency By Lauren Johnson What would you do with a $2.4 billion marketing budget? You could buy 1.2 trillion online ads. Or you could take over 600 Times Square billboards for an entire year. You could even create 34,285 new marketing jobs, each with an annual salary of $70,000. Those figures explain why it is that every agency, platform...
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