| | | | | Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake Marketing chiefs like P&G's Marc Pritchard are demanding transparency By Lauren Johnson What would you do with a $2.4 billion marketing budget? You could buy 1.2 trillion online ads. Or you could take over 600 Times Square billboards for an entire year. You could even create 34,285 new marketing jobs, each with an annual salary of $70,000. Those figures explain why it is that every agency, platform...
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| | | | | | | | Infographic: How and Where Women Prefer Their Branded Content Smartphones are the favored medium of all age groups By Emma Bazilian From fashion and beauty to home design and wellness, female-centric brands are a natural fit for sponsored content. Lucky for them, most women--87 percent, to be exact--see branded content in a positive light, according to an Influenster survey of nearly 13,000 U.S. women across Generations X, Y and Z. Among the study's finds: Authenticity rules....
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