We’ve got a lot of adtech friends at Econsultancy, as well as some more ‘left brain’ agency types. So, we called on a bunch of them to ask what the heck is going to happen in digital advertising in 2020.
We want to trust retailers with our data, avoid being duped by dark patterns, find some meaning and purpose in all that lovely shopping, as well as convenience, of course. Oh and we don’t want ecommerce to endanger those enriching high-street retail experiences. Hear more from our experts.
Digital Transformation and the Role of Data Gain a better understanding of data within the wider scope of digital transformation and how data underpins businesses. We'll explore why digital transformation is needed; the role of data, including how it is made and used; the DaaS model; data strategy frameworks; and why transformation can fail.
Search Engine Optimisation (SEO) Best Practice Guide The value of proper SEO cannot be overestimated. Access our guide to discover everything you need to know about search engine optimisation, whether you work for an in-house client-side team, or for an agency.
We answer all the questions you might have about mobile-first indexing as we head into 2020, including how to prepare for it, what it means for SEO, how it works and how to find out if your site has been moved over yet.
