How can concierges coordinate trips with busy travelers? My Swft Co-Founder Jasper Cox decided to have his concierges communicate with travelers through Facebook Messenger and WhatsApp. Here's why Cox turned to messaging platforms — and where he sees My Swft in the future.   Read More...

QR codes have achieved a certain level of ubiquity, with device developers embedding scan capabilities in smartphones’ native camera apps. However, they do have limitations in terms of connecting the offline and online worlds. Here’s why one company believes scannable codes must go further to drive enrichment, engagement and monetization across channels.  Read More...

What the customer wants is never a static thing. Consumers want all kinds of things at different times. The key is catching them at the right moment and making it easy for them to turn wanting into doing. It’s easy to aspire to, but harder to do, and capturing contextual commerce opportunities can be both high-touch and high-tech.  Read More...