Don’t expect an M&A frenzy, despite Sterling’s historic low, as volatility cools investors’ appetites.
Digital investors take time out as British Pound plummets After the mourning period for Queen Elizabeth II elapsed, the newly-minted U.K. government unveiled a series of policies prompting a wholesale sell-off of Sterling, a.k.a. GBP, resulting in historic lows for the currency. Additional coverage: Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices. NBCU, iHeartMedia and others are learning to invest in their homegrown intellectual properties while building virtual brand activations inside Roblox or Fortnite. Following a roughly six-year hiatus from music, Rihanna is returning to headline the NFL Super Bowl halftime show. The residual effects for her Fenty brand will be paramount. Sunglasses brand Quay has retooled its marketing strategy to be more "full funnel" rather than relying on performance marketing tactics. For the first time, the City of New Orleans is experimenting with virtual reality marketing by way of an immersive experience viewed through Oculus headsets or YouTube. Other things to know about The Future Leader Awards, presented by Digiday, Glossy, Modern Retail, and WorkLife recognize the next generation of leaders who are making a big impact in their industry. Submit and view the new categories here. Without content filtering, brands risk their advertising appearing in front of inappropriate or pirated videos — hurting consumer trust. Sponsored by Dailymotion. Advertisers are activating TV viewership data and optimizing creative to get the most out of their programmatic and linear buys. Sponsored by Unruly. | | |
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