howdy! Video Anywhere | | Overtime has gone from posting short social videos to producing original shows for digital platforms. | |
Sponsored by Tubular | | In a new webinar, learn a pioneering agency’s perspective on why the video ecosystem sorely needs a robust, cross-platform audience measurement standard — and what steps brands and agencies must take to arrive at one. | |
howdy! DIGIDAY+ MEMBER EXCLUSIVE | | At this week’s Digiday Publishing Summit Europe in Budapest, Hungary, executives discussed how they are looking to diversify their sources of income and the inevitable pain points that come with that exercise. | |
Sponsored by LiveRamp | | As browsers eliminate third-party cookies and strict regulations take hold, first-party authentication is now the key to helping publishers keep track of their audience. Join the webinar for tips on how to go about it. | |
howdy! Audio Anywhere | | Podcasts are ever so slowly pivoting to subscriptions. The broad move to consumer revenue in the publishing industry is spreading to podcasts, as publishers like Slate and The Athletic look to use the loyal audiences podcasts attract to drive paying subscribers and monetize this platform in new, non-cyclical ways beyond advertising. In other cases, podcast […] | |
Sponsored by Bridge | | Browser cookies are dying and privacy regulations are alive and well, but digital marketers still need to get specific with their targeting. In a new guide, learn about "identity resolution," a tool that some marketers have been using to zero in on individual consumers. | |
howdy! Video Anywhere | | Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it […] | |
howdy! Marketing on Platforms | | TikTok has grown quickly in the U.S. but its ads business needs to play catch up, according to buyers who say the platform needs to scale. |
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