Consumers are clamoring for their vitamins, minerals and other bioactive ingredients in gummy form. While gummies might be the “it” technology today, formulators working with difficult-to-mix ingredients or recipes with high active dosages know capsules are still category leaders. Capsules remain popular due to their ability to mask unpleasant flavors and creatively deliver both water- and oil-based ingredients, sometimes within the same capsule.

Read all about the range of delivery formats resonating with consumers in this downloadable digital magazine.