| | | | | | From the FTC’s reinforced regulations and CAP's guidance to the increase in artificial Instagram pods - the world of influencer marketing seems to have been riding a wave of scepticism in the last year. Now, a new phenomenon has cropped up, which hasn’t done much to help perceived authenticity within the industry. It’s mainly down to Lil Miquela – a virtual/CGI influencer with an impressive 600,000 followers on Instagram. |
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| | | | | | | "What do brands want from their agencies?" webinar covered findings from the Partners in Transformation: What brand marketers need from agencies report. |
| The 2018 Digital Trends report, published by Econsultancy in association with Adobe, looks at the most significant trends that will impact companies in the short to medium term. The report is based on a global survey of nearly 13,000 marketing, creative and technology professionals in the digital industry across EMEA, North America and Asia Pacific. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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