WeChat is the one-stop shop for the Chinese, providing diverse services and features for their everyday needs. It has revolutionized how the Chinese socialize, shop, and celebrate festivals. 

The Ecommerce Performance report, produced by Econsultancy in partnership with Conversion.com, explores the extent to which organisations use experimentation to improve ecommerce performance, looking at ecommerce strategies, approaches used to identify and address issues, and barriers to delivering an optimal ecommerce experience. The research is based on a survey of more than 400 ecommerce professionals.