| | | | | | The 2017 edition of the Email Industry Census was published in April and it highlighted just how important marketing automation has become. When asked for the most significant attributes of an email service provider (ESP), most marketers (66%) chose marketing automation. |
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| A message from our sponsors: |
| Are you coming to the Festival of Marketing? |
| The Festival of Marketing is a unique experience where ambitious marketers can discover, learn, celebrate and shape the future together. From hard-to-reach CMOs to industry pioneers and digital specialists at the top of their field, the Festival boasts more leading marketing minds than anywhere else on the planet. Check out the speaker line-up to see who will be joining us on 4 -5 October in London. |
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| Is marketing attribution making a difference for your organisation? |
| | Take part in the 2017 State of Marketing Attribution survey - as thanks for sharing your insights, you'll get a complimentary copy of the resulting report. This research, which is being carried out in association with AdRoll, is relevant for both client-side marketers and those working for agencies. | |
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| | | | | | | Building a Digital Culture is a Best Practice Guide providing you with tips and information on how to embed a digital culture in order to compete in a fast-paced, digitised and customer-focused world. |
| The Achieving Predictive Maturity report, published in association with RedEye, follows on from a survey of 400 marketers carried out for the 2016 Predictive Analytics Report and aims to examine how companies move from a limited state where they are 'starting out' through to a 'strategic' state where predictive capabilities lie at the heart of the business. It is based on a series of interviews with senior practitioners along with insights from other primary Econsultancy research. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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